The BBB collects and provides free business reliability reviews on more than 4 million businesses to over 100 million requests from consumers in 2012,[4] helping make the BBB's website rank among the top 500 most-visited websites in the United States.[5] The BBB serves as an intermediary between consumers and businesses, handling nearly 1 million consumer disputes against businesses in 2012.[4] The BBB also alerts the public to scams, reviews advertising, and assists when donating to charity.
The Better Business Bureau (BBB) both seek to serve the public by advocating better business practices so that consumers, their information and their purchases are safe. It is the purpose of both organizations to help consumers feel more confident about their purchases and to educate and empower them with the information they need to make informed decisions about who they conduct business with.
While it is true that both and The BBB are striving toward the buying public being more aware of businesses that are trustworthy and legitimate, they go about it in different ways and with different focus.
The Better Business Bureau is a non-profit organization whose members are businesses that pay annual dues. Member companies and organizations must meet and maintain the standards of membership as outlined by the BBB. They work with government agencies to expose fraudulent businesses and scams that may be committed against and by businesses toward the public.
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